.
Estou optimista!!!
.
Não falo do orçamento e dessas coisas que interessam muito a quem vive ligado ao Estado, isso a mim só me preocupa por causa do saque que os normandos inventam e fazem.
.
Falo da economia de bens transaccionáveis, falo da micro-economia.
.
Medo dos chineses? No way!!!
.
Ao longo dos anos, neste blogue, assumimos o nosso dever missionário de divulgar que existem alternativas ao negócio do preço mais baixo, alternativas que geram maior valor acrescentado e maiores produtividades, sem o choradinho do costume de querer fechar o portão do proteccionismo.
.
Basta combater onde podemos fazer a diferença!
.
A revista strategy+business publica um artigo sobre o tema do regresso da manufactura aos Estados Unidos: "The Case for Backshoring":
.
"raised the possibility that U.S. manufacturers are getting serious about “backshoring” some of the production they shifted overseas in the wholesale offshoring movement that started in earnest in the 1990s.
...
Backshoring is primarily an American phenomenon, because U.S. manufacturers have been much more aggressive about outsourcing than their Asian or European counterparts. Japanese companies experimented with outsourcing high-end items to factories in Southeast Asia and China, but quickly changed course after growing concerned about the loss of intellectual property and about disrupting the link between research and manufacturing. (Moi ici: Como o exemplo da Canon que apresentámos em 2006. Basta recorrer a esta Pedra de Roseta) As a result, Japanese companies generally farm out only the manufacturing of commodity products.
...
But the logic behind backshoring is compelling enough that it cannot be easily dismissed as a mere short-term aberration. (Moi ici: Claro, basta escolher uma proposta de valor que privilegie a rapidez, a flexibilidade, a pequena série, a grande variedade. Depois, deixar as consequências dessa escolha borbulharem e surgirem naturalmente. Depois, ainda, fazer batota, forçar o que nos pode dar vantagem competitiva sustentada) Higher transportation costs as well as rising wages and raw materials prices in China, inevitable by-products of the huge gains that the developing country’s GDP has made despite the global recession, have frightened some U.S. companies away from Asia.
...
Backshoring is primarily an American phenomenon, because U.S. manufacturers have been much more aggressive about outsourcing than their Asian or European counterparts. Japanese companies experimented with outsourcing high-end items to factories in Southeast Asia and China, but quickly changed course after growing concerned about the loss of intellectual property and about disrupting the link between research and manufacturing. (Moi ici: Como o exemplo da Canon que apresentámos em 2006. Basta recorrer a esta Pedra de Roseta) As a result, Japanese companies generally farm out only the manufacturing of commodity products.
...
But the logic behind backshoring is compelling enough that it cannot be easily dismissed as a mere short-term aberration. (Moi ici: Claro, basta escolher uma proposta de valor que privilegie a rapidez, a flexibilidade, a pequena série, a grande variedade. Depois, deixar as consequências dessa escolha borbulharem e surgirem naturalmente. Depois, ainda, fazer batota, forçar o que nos pode dar vantagem competitiva sustentada) Higher transportation costs as well as rising wages and raw materials prices in China, inevitable by-products of the huge gains that the developing country’s GDP has made despite the global recession, have frightened some U.S. companies away from Asia.
...
NCR’s decision to backshore goes well beyond dollars and cents — and, in fact, may provide the most convincing rationale for the gains that backshoring can produce. The ATMs being made in Columbus now are NCR’s most sophisticated, capable of scanning checks and cash and eliminating the need for the customer to fill out a deposit slip. This feature has provided a welcome revenue lift for NCR — bringing in as much as US$50 million a year, significant for a company with $5 billion in annual sales. But these machines likely never would have been developed had large customers like JPMorgan Chase and Bank of America not persistently prodded NCR to move in that direction. That type of potentially profitable interaction between NCR and its customers is difficult, and launching desirable new products is slowed considerably, NCR’s Dorsman says, when the manufacturing facilities are offshore. “We take our cue from our customers,” says Dorsman. “They are heavily involved in the development process. And with this new approach we’re taking, we can get innovative products to the market faster, no question.”
...
Backshoring will be more prevalent at the high end of the technology spectrum, in industries such as telecommunications and health care that are sensitive to quality and fast product cycles or in cases in which companies feel they can profit from getting immediate and ongoing feedback from U.S. customers."
NCR’s decision to backshore goes well beyond dollars and cents — and, in fact, may provide the most convincing rationale for the gains that backshoring can produce. The ATMs being made in Columbus now are NCR’s most sophisticated, capable of scanning checks and cash and eliminating the need for the customer to fill out a deposit slip. This feature has provided a welcome revenue lift for NCR — bringing in as much as US$50 million a year, significant for a company with $5 billion in annual sales. But these machines likely never would have been developed had large customers like JPMorgan Chase and Bank of America not persistently prodded NCR to move in that direction. That type of potentially profitable interaction between NCR and its customers is difficult, and launching desirable new products is slowed considerably, NCR’s Dorsman says, when the manufacturing facilities are offshore. “We take our cue from our customers,” says Dorsman. “They are heavily involved in the development process. And with this new approach we’re taking, we can get innovative products to the market faster, no question.”
...
Backshoring will be more prevalent at the high end of the technology spectrum, in industries such as telecommunications and health care that are sensitive to quality and fast product cycles or in cases in which companies feel they can profit from getting immediate and ongoing feedback from U.S. customers."
.
Sem comentários:
Enviar um comentário