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Dois exemplos do seu conteúdo:
- O auxiliar para a escolha do tipo adequado de gráfico a usar em função das circunstâncias;
- E uma reflexão sobre erros que os apresentadores fazem e como os ultrapassar: "Seven Deadly Mistakes Presenters Make, and How to Avoid Them"
"Mistake #1: Setting presentation objectives in terms of what the presenter intends to do.
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Your objectives should not be about what you—the presenter—intend to do in your presentation. Those are not objectives; they’re an agenda. Your objectives should be about how your audience will change as a result of your presentation: how will they think and act differently after they leave the room. If their thinking or behavior is not changed as a result of your presentation, then why are you wasting their time—or yours?"
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Como se a formação fosse um processo, que transforma entradas em saídas. Que saídas pretendemos? Que saídas pretende quem vem à formação? Que saídas pretende quem envia gente à formação? Como obter e trabalhar previamente esta informação?
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"Mistake #2: Focusing on what you want from your audience.
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Most of the time, you deliver a presentation because you want something from your audience. You are selling a product or an idea; why else would you go through the bother of writing and delivering a presentation? But that’s your motivation for being there. What is their motivation for listening to you? The only reason your audience is listening to you is they are hoping for some information that will help them solve one of the many problems they are facing in life. If you want to capture and keep their attention, focus your entire presentation deliberately and undividedly on solving an important problem of theirs. "
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Isto remete-nos para a importância dos diagnósticos de necessidades de formação. Isto remete-nos para a formação como um instrumento para resolver problemas concretos, não para a formação à priori, just-in-case, que os políticos gostam de colocar à cabeça. Realmente, a formação de adultos não funciona assim.