Um programa para uma PME

O Pedro Soares recomendou-me este artigo "Steve's Seven Insights for 21st Century Capitalists".
.
Claro que desconfiava que eu encontraria alguns iscos demasiado aliciantes para deixar passar:
.
"Matter. "Do you want to spend the rest of your life selling sugar water — or do you want to change the world?"" (Moi ici: Se lerem Steven Pressfield em "The War on Art" vão perceber o que é a Resistência, vão perceber porque tanta gente desiste e prefere a segurança anónima em vez de ousar)
...
"Do the insanely great. "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it." We're awash in a sea of the tedious, the humdrum, the predictable. If your goal is rising head and shoulders above this twisting mass of mediocrity, then it's not enough, anymore, to tack on another 99 features every month and call it "innovation." Just do great work." (Moi ici: Mateus, 13: 44-46 gosto particularmente da atitude do negociante de pérolas. Ele não é um simples negociante, ele alia o seu trabalho com o gosto pelo belo)
...
"Build a temple. "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."" (Moi ici: ;-))
...
"Don't build a casino. (Moi ici: Esta é, apesar da beleza das outras, a que mais aprecio. Atá já a transcrevi recentemente num postal... se calhar esta é o princípio e o fim de seguir as outras) "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." This one's easy in principle — but difficult in practice. To illustrate: guess how much debt Apple has? Zero. Not as in "a few million," but as in: "not a single penny." "