"A boutique producer in West Sussex who has officially joined the big beasts of fizz spills his secrets to Seren HughesChampagne has long been the choice to mark life's greatest moments, but connoisseurs believe English sparkling wine is in prime position to compete, and it has now beaten the French fizz to a prestigious international award.The Trouble with Dreams 2009 by the winemaker Sugrue South Downs has become the first sparkling wine magnum to be crowned one of the top 50 wines in the world at the Decanter awards. The sparkling white from West Sussex took home a best in show medal, an award never given to a magnum of champagne (twice the size of the standard 750ml bottle). Among the other sparkling magnums in the running was a £598 champagne, Henriot's Cuve 38 Edition 6 blanc de blancs brut, which received a platinum medal. The top 50 are chosen from platinum winners.The judges said: "Our competition has been open to champagne magnums for the last three years, while this year we opened the competition to sparkling wine magnums from all origins. And guess what. It's an English sparkling wine that's the first to find its way in magnum to our best in show selection, not a champagne.' Dermot Sugrue, who founded and runs the winery, said: "It's no longer what has become a slightly outdated narrative of England versus champagne when it comes to sparkling wine. Now it's England and champagne, because we really are on the world stage beside champagne and the other best sparkling wines in the world."His wine is made from a blend of chardonnay, pinot noir and pinot meunier grapes. The 600 bottles of the 2009 vintage are sold out. They originally cost £185, with a limit of one magnum per customer."
sábado, junho 21, 2025
Curiosidade do dia
Se ontem demos um exemplo negativo alemão, hoje aqui vai um exemplo positivo ... inglês:
É assim que se faz.
Enquanto uns pedem “preços justos”, outros trabalham para merecer preços premium. Um produtor inglês cria um espumante capaz de ombrear com os melhores champanhes... mostra o caminho: aperfeiçoamento técnico, diferenciação, construção de marca e ambição internacional.
Não se limitou a reclamar do mercado — transformou-se para se destacar nele. O resultado?
Notoriedade, prestígio… e £185 por garrafa.
A lição é clara: valor não se exige, constrói-se.
Trecho retirado de "English sparkling wine magnum beats champagne to world's top 50" publicado pelo The Times no passado dia 18 de Junho.
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