""If only" is a trap.If the constraints went away, you'd be playing a totally different game, because your competitors would see their constraints lifted as well.Constraints are a gift because they bring us something to lean against, and they give us the chance to focus.Sometimes, the situation changes, and constraints are lifted. In those moments, we need to be hyper-aware of the new possibilities. The rest of the time, instead of cursing the boundaries, we can celebrate them.The most interesting strategies happen at the edges, and the edges exist because that's where the constraints are."
Sem constrangimentos não pode existir concorrência imperfeita e, em condições equitativas, "level playing field", apenas os mais fortes prevalecem.
Lembrei-me deste trecho ao ler o artigo "Strategy in an Era of Abundant Expertise - How to thrive when AI makes knowledge and know-how cheaper and easier to access" publicado pela Harvard Business Review (January-February 2025).
E agora lembrei-me da citação ali ao lado:
"When something is commoditized, an adjacent market becomes valuable"
Pois:
"1. Which aspects of the problem we now solve for customers will customers use AI to solve themselves?
...
2. Which types of expertise that we currently possess will need to evolve most if we are to remain ahead of AI's capabilities?
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3. Which assets can we build or augment to enhance our ability to stay competitive as AI advances?"
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