"Today you need to eat between eight and 21 oranges to get the nutrients your grandparents received in a single orange because soil has been stripped by fertilizer, pesticide, and monocrops of the microbiological community that creates flavor and nutrition. Anyone who has tasted massproduced strawberries and tomatoes knows firsthand that they often taste like bags of water compared to their more delicate, flavorful cousins raised in good soil. In the pursuit of scale, we have created efficient food that can be shipped long distances but is not delicious. How can we bring these measures into the conversation — not just in food, but across all of business?"
Trecho retirado de "It's Time to Reimagine Scale"
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