"Separate from size and structural inertia, as a successful organization lives longer, it also develops norms that set expectations about those behaviors associated with success. People learn that certain behaviors are rewarded, both formally and informally, in terms of status and recognition, and other behaviors are frowned on or punished. People who comply with these norms are promoted, and new employees are selected based on their ability to fit with corporate expectations. This social control system or cultural alignment helps execute the strategy and contributes to the success of the firm. Unfortunately, it also leads to cultural inertia and makes change more difficult.
So we have a paradox: the alignment of the formal control system (structure and metrics - or organizational hardware) and of the social control system (norms, values, and behavior - or organizational software) is critical to the successful execution of the strategy. But these also foster the organizational inertia that can make it difficult to change, even in the face of clear threats. Thus, in the short term, managers work hard to align the organization with the strategy. As long as the external environment remains relatively stable, this is the key to organizational success and survival.
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The structural and cultural inertia that its leaders had worked so hard to develop suddenly impeded their ability to experiment and adopt the new subscription business model."
Trechos retirados de "Lead and disrupt: how to solve the innovator's dilemma" de Charles A O' Reilly III and Michael L. Tushman.
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