De volta a alguma racionalidade ... (parte I)
"For many direct-to-consumer brands, e-commerce marketplaces and resale platforms, the path to profitability is less of a marathon and more of an Indiana Jones-style sprint to stay ahead of the giant boulder threatening to crush any stragglers. Most of the fashion and beauty start-ups that went public in the last few years are struggling to convince investors they have what it takes to weather the current period of sluggish growth and elusive profitability. Patience is wearing thin for some of the worst-off names, and a few, like Poshmark, have already been acquired at a discount."
Trecho retirado de Which Start-Up Will Win the Race to Profitability?
Interessante, em menos de uma semana mais um artigo sobre o tema da importância do lucro logo no arranque de uma marca, em vez do volume como critério de sucesso.
Uma mudança importante nos critérios de decisão e gestão.
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