"Ten major changes characterize the transition from industrial-era strategy practices to today.
1. The Shift In Focus From Competitors To Customers
The practice of business strategy is often said to have begun with Michael Porter’s 1979 HBR article, “How Competitive Forces Shape Strategy.” The article opened with the fateful sentence, “The essence of strategy formulation is coping with competition.” [Moi ici: Recordar Dick Dastardly - Live and let live]
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Porter’s main mistake was his concept of “the essence of strategy.” The essence of strategy is not coping with competition—a contest in which a winner is selected from among existing rivals. The essence of business strategy is to add value for customers. [Moi ici: Desde o princípio deste blogue temos focado a nossa atenção na determinação dos clientes-alvo, em deixar de ver os clientes como "miudagem no recreio" - Sem uma estratégia clara, come on... BSC? (parte I) ] Porter’s five-force model of strategy misses the basic point that ultimately customers are the determinant of business success."
Trechos retirados de "What's New About Strategy In The Digital Age"
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