segunda-feira, abril 10, 2023

"Time to zag"

Há anos que escrevo sobre Mongo, como o que está a emergir sobre os escombros do modelo do século XX.

Lembro o que escrevi sobre a "suckiness" dos gigantes, uma série com 15 episódios: "Giants invariably descend into suckiness" (parte XV).

Agora em "The age of average" sublinho:

"I believe that the age of average is the age of opportunity.

When every supermarket aisle looks like a sea of sameness, when every category abides by the same conventions, when every industry has converged on its own singular style, bold brands and courageous companies have the chance to chart a different course. To be different, distinctive and disruptive.

So, this is your call to arms. Whether you’re in film or fashion, media or marketing, architecture, automotive or advertising, it doesn’t matter. Our visual culture is flatlining and the only cure is creativity.

It’s time to cast aside conformity. It’s time to exorcise the expected. It’s time to decline the indistinguishable.

For years the world has been moving in the same stylistic direction. And it’s time we reintroduced some originality.

Or as the ad agency BBH says.

When the world zigs. Zag."


Sem comentários: