"what’s less well-known is that the Guggenheim Bilbao also set a management standard that very few large projects have attained: It was delivered on time, within just six years, and cost $3 million less than the $100 million budgeted.
...
With such a clearly defined project, another architect may have treated this as a simple choice: either accept or pass. Gehry did neither. Instead, he did what he does with every potential client. He asked questions, starting with the most fundamental: “Why are you doing this project?” [Moi ici: Faz-me recordar as obras que são para a JMJ, ou para a requalificação da zona oriental, ou para ...]
...
By starting projects with meaningful questioning, and by carefully listening to the answers, Gehry figures out what the clients really want rather than what they think they want. [Moi ici: Faz-me recordar o "When you get what you want, and not what you need"]
...
When prospective clients come to Gehry’s firm, they are walked through the development of past projects so that they understand Gehry’s process. That’s crucial because the discussion to shape the project’s initial conception is not the end of their involvement. It’s the beginning. “Some people aren’t up for it,” notes Lloyd. “It takes a brave person to work with us.”
...
Gehry’s process asks much of everyone involved. It also consumes a great deal of time.[Moi ici: Então!? Assim, como conciliar com ajustes directos e a mentalidade do desenrasca? Planear com tempo? Pensar antes de começar a fazer?] For project proponents eager to have something to show for their efforts—and get to the finish line—extended planning can be frustrating, even unnerving. For them, planning is pushing paper, something to get over with. Only digging and building are progress. If you want to get things done, they think, get going.
This sentiment is easy to understand. But it is wrong. When projects are launched without detailed and rigorous plans, issues are left unresolved that will resurface during delivery, causing delays, cost overruns, and breakdowns. A scramble for more time and more money follows, along with efforts to manage the inevitable bad press. With leaders distracted in this manner, the probability of further breakdowns—more scrambling, more delays, more cost overruns—grows. Eventually, a project that started at a sprint becomes a long slog through quicksand." [Moi ici: Este "issues are left unresolved that will resurface during delivery" tem-me acontecido algumas vezes ao longo da vida como consultor. Sou subcontratado por entidade com quem quero ficar bem, mas apanho empresa que não está preparada para o projecto, que quer fazer o projecto sem recursos. O que me salva a sanidade mental é ter ao mesmo tempo outro projecto que com recursos adequados se executa em 5 meses ao lado de dois com mais de 18 meses]
Trechos retirados de "How Frank Gehry Delivers On Time and On Budget" de Bent Flyvbjerg, Dan Gardner na Harvard Business Review (Janeiro 2023)
2 comentários:
Esta passagem é muito boa "Quando os projetos são lançados sem planos detalhados e rigorosos, ficam questões não resolvidas que ressurgirão durante a entrega, causando atrasos, custos excessivos e paralisações. Segue-se uma corrida por mais tempo e mais dinheiro, junto com esforços para administrar a inevitável má impressão."
Verdade!
Enviar um comentário