"Winter is coming: Inverted yield curves, rising interest rates, and a rash of layoff announcements have convinced many economists that the global economy is headed for a downturn. Recessions are bad for business, but downturns are not destiny.The worst of times for the economy as a whole can be the best of times for individual companies to improve their fortunes. One study found that lagging companies are twice as likely to overtake industry leaders during a recession, relative to nonrecessionary periods. Another study, of nearly 4,000 global companies before, during, and after the Great Recession, found that the top decile of companies grew earnings by 17% per year during the downturn, while the laggards saw profits stagnate or decline. The difference between the companies in the two groups translated into $6 billion in enterprise value on average....How can the same recession cause some corporate empires to rise and others to fall? The short answer is that uncertainty surges dramatically during recessions - increasing roughly threefold at the company level compared with the relative calm before or after a downturn....The chaos of a recession, however, is both a pit and a ladder. In the face of uncertainty, some companies retrench. They abandon attractive customers and promising markets, offload valuable assets at fire sales, cut prices, and seek new partners to bolster cash flow. Others start climbing. They seize opportunities and improve their fortunes....The link between decentralized decision-making and agility during a downturn was confirmed in a global sample of more than 3,000 midsized manufacturing companies during the Great Recession. It found that companies that centralized important decisions (capital expenditure, new products, sales and marketing, and hiring) suffered revenue declines three times larger than the losses experienced by decentralized companies.Decentralization works only if distributed leaders understand the broader strategic context that is, which priorities matter most to the company, why they are important, and how the company is performing. When middle managers and front-line supervisors understand the broader strategic context, they can adapt to local circumstances without losing sight of the company's overall strategic priorities.Clearly comunicating strategy is particularly important in turbulent times....Heading into a recession, top management teams should commit to a handful of strategic priorities that provide clear guidance for navigating through the coming storm, and then ensure that those priorities are understood and used to guide choices throughout the organization. In an earlier study, we analyzed 69 factors to see which ones predicted whether managers and employees at all levels understood strategy. Two factors stood head and shoulders above the rest: that top leaders clearly and consistently communicated strategy, and that distributed leaders at every level explicitly linked their team's objectives to the overall strategy."
Trechos retirados de "Preparing Your Company for the Next Recession"
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