"Organizational success is driven not by what we do but by who we choose to be as a group and as individuals moment to moment and the kinds of empathic connections we create.
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Basically, Identity is the core makeup of the organization and answers the questions "Who are we?" and "What are our values as a collective group?" In strategic conversation, the IC process begins with people in the organization inquiring into who they are as an organization and then expressing this identity in their consumer markets, the people they serve. Hayes surprised me by confirming that an organization's understanding of its own identity was so critical in his mind to the organization's future that, "if it took one year for the organization to clarify its identity, it would be worth it."
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If we work for an organization that's conflicted about its needs and values, and if we aren't crystal clear about what needs and values are important to us in our work, chances are, our productivity is suffering along with our morale. More interpersonal conflicts are likely to occur between people in the workplace, more frustrations may be simmering due to productivity lower than what most want or a higher than comfortable frequency of miscommunication. In addition, depending on our own personal values, we are probably experiencing more dissatisfaction in our workday experiences."
Trechos retirados de “The Empathy Factor - Your Competitive Advantage for Personal, Team, and Business Success” de Marie R. Miyashiro.
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