sexta-feira, julho 01, 2022

"Expert opinion"

E termino a leitura de "A New Way to Think" de Roger Martin com:

“The scholar, of course, had an answer. Scholars always have an answer. To him, the greatness of an idea should be judged by a panel of experts who opine on whether the idea is “novel” and “technically brilliant.” However, in the business context, “well executed” means commercially successful. When I pointed out that there is no known correlation between expert opinion on novelty or technical brilliance and commercial success, he simply restated the proposition in a different way: “Creativity is the potential of an idea, and execution is the extent to which that potential is realized.” Of course, there was no definition of potential or how it would be measured in his response. I gave up trying any further.”


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