O canto das "sereias"

"There is an old aphorism that the key to strategy is playing the games you can win. Of course, life is not a game, nor is corporate management or statecraft. But the essential idea of focusing where you can “win” is neither trivial nor always followed. People can concentrate on meeting social expectations, or looking good, or local political infighting, or avoiding embarrassment, or becoming addicted to superficial pleasures. People and organizations can spend enormous resources and effort on what, based on history, they think they “are good at,” or what others say they are good at, or doubling down on a losing position, instead of on what promises the greatest gain. Such concentrations become habit. And having a habit makes it harder to break away and do something more rewarding.

Designing or choosing often means leaving aside multiple issues and desires and focusing, instead, on what will make the most difference."

É tão fácil cair no engodo do canto das "sereias" ... 

Trechos retirados de "The Crux - How Leaders Become Strategists" de Richard P. Rumelt.