O tema do pricing está sempre em cima da minha mesa. Por isso, alguns sublinhados de "How To Identify And Adopt Your Ideal Pricing Strategy":
"1. Avoid Commoditizing Your Product Or Service
The key to a smart pricing strategy is to avoid commoditizing your product or service.
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2. Define Your Target Customers' Needs [Moi ici: Um clássico!]
Entrepreneurs are notorious for leaving money on the table. Pricing always follows the Pareto Principle, with an ever-smaller percentage of customers willing to spend an ever-increasing amount of money with your company. Start with finding the 20% of your existing customers that will spend more money with you. Then, define their needs and offer a premium option.
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4. Don't Lower Your Value
Know your own worth and don't be afraid to charge accordingly. Do not lower your value just because a lead says you should.
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5. Go After Quality Versus Quantity
Know your customer and don’t be scared to go after quality versus quantity.
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12. Make Their Investments Worthwhile
Whatever your ultimate pricing structure is, make sure you position your products, services and company overall to not be in a race to the bottom. No matter how commoditized your offering might seem or actually be, you can wrap a value-added set of features, services and approaches around them to make paying a premium worthwhile."
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