Interessante ouvir os debates políticos sobre o SNS e quem providencia os serviços de saúde, e depois ler:
"Would you rather pay for health care or better health? Would you rather pay for school or education? Groceries or nutrition? A car or transportation? A theater act or entertainment?
Paying by the pill, semester, food item, vehicle, show, and so on is a poor reflection of the value that individual and business customers actually derive from their purchases. Nonetheless, the idea that a company could be compensated for the quality of the outcomes it delivers, rather than the products and services it brings to market, would have been dismissed until recently as utopian academic theory. Reality called for a compromise, one that most organizations have practiced pragmatically for decades: make a living by selling the "means" to customers, and promise that the "ends" they desire will follow."
Na senda de " But they matter only as means to the ends that people seek"
Trecho retirado de "The ends game : how smart companies stop selling products and start delivering value" de Marco Bertini e Oded Koenigsberg.
Sem comentários:
Enviar um comentário