Num livro que li em 2008, "“The social atom – Why the rich get richer, cheaters get caught, and your neighbor usually looks like you”" de Mark Buchanan, fixei uma coisa que já tinha reparado. Quando estamos em grupo agimos de uma forma muita parecida com as leis da física. Na altura visualizei logo a circulação da mole humana nos corredores da Estação de Campanhã em hora de ponta, tão parecida com o perfil de velocidades de um fluido dentro e um tubo, como aprendi nas aulas de Mecânica de Fluidos. Nesse livro sublinhei, e escrevi aqui em, "O animal adaptativo":
“… the way people make most decisions has little to do with logic, and a lot to do with using simple rules and learning by trial and error. In particular, people try to recognize patterns in the world and use them to predict what might come next.”
…
“… people tend to hold a number of hypotheses in their heads at once, and to act on whichever seems to be making the most sense at the time.”
O tema do preço e do contexto é um tema que gosto de seguir. Por exemplo:
- Conservas e pricing (2014)
- Preço e JTBD são contextuais (2016)
"This article examines how proximity to high-status neighbors enables lower-status firms to engage in aspirational pricing. While prior studies have focused on associations based on bilateral agreements, we argue that mere spatial proximity to other high-status firms creates perceived associations, which positively affects the focal firm's aspirational pricing. Furthermore, middle-status firms are most likely to engage in aspirational pricing because they are sufficiently similar to high-status neighbors to expect assimilation, not contrast, effects."
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