"As you develop strategy, consider these questions:
- What are the compelling reasons for making a change in the direction of the organization, and why make it now? What might happen if we continued with our current trajectory?
- What weak signals of change in customer sentiment, competitor activity, or internal performance should people be aware of?
- What are the most exciting opportunities ahead of us, and why is this organization best placed to pursue them?
- What are our differentiated capabilities, and what are we doing to invest in them?"
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