sábado, outubro 23, 2021

"Sellers Without Sgmentation"

"The primary objective of segmentation through data analytics is to identify the profile of your most successful and profitable existing customers. Your sales force employees might think they know who these customers are, but chances are they’re mostly relying on intuition and experience."
Trechos retirados de "Pricing Strategy Implementation - Translating Pricing Strategy into Results" de Andreas Hinterhuber e Stephan M. Liozu.


 

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