"You’re asked to speak to the C-suite, to offer your ideas for tackling company-wide strategic challenges. This was a rare opportunity to present directly in front of the CEO, so you do your research, frame the specific challenge, debate different ideas and solutions, and prepare your presentation. But despite all your hard work, your idea is met with a lukewarm reaction and what, at best, could be called a polite round of applause. What went wrong? When presenting ideas to the CEO, even seasoned leaders who don’t regularly interact with the C-suite fall into a few common traps that can be easily avoided. These traps include presenting an idea without its problem or a clear indication of its ROI; offering your presentation with little time to interact with your audience; and providing data without attention to detail."
Esta é uma pergunta que me fazem com alguma frequência nos webinars da Advisera: como convencer a gestão de topo?
"Trap #1: An Idea Without Its Problem
Smart, successful people tend to have great ideas. It’s natural for you to be excited about your ideas and eager to share them with your executives. But place yourself in your CEO’s shoes: She’s on the receiving end of endless smart ideas. For yours to stand out and be useful to the CEO, it must solve a problem.
Begin the presentation with the problem you’ve identified and spend time upfront creating context, surfacing the pain points, and building a sense of urgency around addressing the challenge. Many presenters often move straight to solution and neglect to build a sound case for immediate action. It’s the problem, not the idea, that executives want to hear first.
Trap #2: An Idea Without a Clear ROI
Once you’ve established the problem in your presentation, the next step is to prove that your idea will not only solve it, but do so in ways that grow the business. First, show how your initiative will self-fund within a short period of time. [Moi ici: Um clássico! Apresentar custos sem apresentar retorno, sem transformar em investimento]
Trap #3: A Presentation Without Interaction
As with all good presentations, you want to meet your audience where they are. But when speaking with the C-suite, presenters often overexplain obvious things and don’t leave enough time for interaction.
Reserve the second half of your allotted time for questions. While that seems like an outsized chunk, used well, it can be the most valuable part of your talk.
Trap #4: Data Without Attention to Detail
Even when you set aside enough time for interaction, you can run into trouble if you don’t have the correct answer to an executive’s question. Presenters can be imprecise or sloppy with details when questioned, especially when it comes to numbers.
Once you present an incorrect number, your executives will tend to write off the rest of your data. Be sure of your facts, be prepared with the source of your information, and, if there’s an error, be ready to quickly follow up with a correction. And if you don’t know the answer, don’t waste time. Simply admit to that, and tell them you’ll look into it and follow up.
If you’re in a position to present to the most senior executives in your organization, you’re already considered smart and capable. You don’t need to prove it by launching directly into your idea and sharing endless details. Instead, give your audience what it really wants: an overview of the problem and how you think it can be solved for the benefit of the company. Give them plenty of time to interact with you, and you’ll prove that you’re as smart and capable as they thought."
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