segunda-feira, janeiro 04, 2021

Uncertainty versus ambiguity

"The biggest challenge to businesses right now isn’t uncertainty, but ambiguity — a condition in which the future is unclear, the past is no help, and we don’t even know what we don’t know. There is no predicting when the pandemic will end, nor what ‘business as usual’ will look like when it does."

Trecho retirado de "Charting a Path Forward Without A Map" publicado na revista Rotman Management Winter 2021

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