Uma iniciativa interessante, "A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf":
"A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding.
...
Inspired to build a more comprehensive list, Ms. Haberstroh promptly created an Instagram post, tagging independent businesses and shopkeepers across Toronto. Included was a new website, Not-Amazon.ca — a URL that she had bought for $2.99.
Introduced as a local list to help keep small businesses alive, Not Amazon was created “so you don’t have to give any money to Amazon this year!” the post read.
What began as a Google spreadsheet with more than 160 businesses collated initially from Ms. Haberstroh’s memory and research became a directory of hundreds that have a website and a high-quality photo and offer nationwide shipping, curbside pickup or delivery.
So far, the website has garnered more than half a million page views and grown to include 4,000 businesses across Toronto, Calgary, Halifax and Vancouver. The site is now submission-based, and thousands of businesses are awaiting Ms. Haberstroh’s approval."
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