"The pandemic accelerated this trend"

 Como era no passado:

"New York-based publicist Juliette Levy’s early days in beauty PR revolved around drumming up press for two big product launches per year. Over the course of six months or more, she would work with brands to map out a marketing plan, typically centred around an event with a guest list featuring editors, socialites, celebrities and, in more recent years, bloggers and influencers."

Como foi 2020:

"Times have changed. More brands rely on a constant stream of new products, rather than a handful of big launches, to drive sales. The pace is set by direct-to-consumer brands that come out with new items whenever they want. Customers expect monthly (or close to) launches from brands like ColourPop and Morphe or The Ordinary and The Inkey List, which rely on a new ingredient serum or palette to perennially drum up buzz."

Pois:

"The pandemic accelerated this trend" 

Recuemos a 2011:

"Há anos ouvi no CITEVE, numa conferência que não consigo recordar, alguém dizer que o sector têxtil devia aspirar a 52 épocas por ano em vez das tradicionais duas. Com 52 épocas por ano não haveria hipótese de recurso à Ásia." 

Trechos retirados de "Beauty’s Never-Ending Product Launch Cycle"