"The new normal will be different"

"It’s important to understand that the fashion industry is full of small brands and many will not survive, especially in countries where the market is not big enough. In Southern Europe, digital is not as big as it is elsewhere. The idea of going back to normal there will be different, and there will be fewer brands.

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Will Chinese tourists come to Paris in the next six, ten, or twelve months? I doubt it. The new normal will be different.

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Use this opportunity to reimagine what the fashion life cycle should look like in terms of speed, overproduction, and consumption to change things for the better."

Trechos retirados de "A perfect storm for fashion marketplaces"