As relações como a plataforma mais importante

"By the early 1990s, IBM was losing billions every year, running out of cash and close to bankruptcy.
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Why was IBM able to survive while so many other IT companies didn’t make it?  I’ve thought a lot about this question.  In my opinion, IBM’s survival was made possible by three major factors: talent and R&D investments; trustful relationships; and wise leadership.
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Trustful relationships.  Another critical survival factor are the trustful collaborations with clients, business partners, research communities, and other stakeholders that take years to build.[Moi ici: O papel de um ecossistema]
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“From the beginning, as a maker of complex machines IBM had no choice but to explain its products to its customers and thus to develop a strong understanding of their business requirements.  From that followed close relationships between customers and supplier.  Over time these relationships became IBM’s most important platform - and the main reason for its longevity.”
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Wise leadership.  In April of 1993 Lou Gerstner became IBM Chairman and CEO, the first outsider appointed to the position.  This was, in my opinion, the third major factor in IBM’s survival.
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He imbued the IBM workforce with a strong sense of urgency, prodding it to address the serious problems the company faced.  He surrounded himself with executives who knew the company well and understood what needed to be done.
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Early in his tenure he was faced with a few critical decisions.  IBM’s previous leadership had been working on a plan to break up the company into a loose federation of thirteen so-called baby blues.  But, after talking to a number of IBM’s key customer, Gerstner reversed the decision. Customers told him that IBM was much more valuable as an integrated company that could help them solve complex problems and build industry solutions than as a provider of piece parts or components."

Trechos retirados de "Getting Through Highly Uncertain Times - Some Lessons Learned"