"you can’t be exceptional in the marketplace unless ..."

“too many companies focus too narrowly on the details of price, performance, and features when they explain their offerings to customers.
...
I appreciate that leaders who aspire to do big things can’t lose sight of the small things that make such a huge impression inside and outside the organization.
...
Whether you’re building a lovemark or just spreading some love, you can’t be exceptional in the marketplace unless you create something exceptional in the workplace. Your brand is the outward expression of your culture, your culture is the platform that sustains your brand.”

Excerto de: William C. Taylor. “Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways”. Apple Books.