Uma transformação

"Two decades ago, we sought knowledge by laboriously searching in bulky paper-based encyclopedias or dusty journals in libraries; today we have knowledge on-line at our fingertips at the tap of an app.
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Two decades ago, a car was a metal machine with a couple of electric controls: today, a car is a multifunctional entertainment center on wheels, with which we can even hold conversations.
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Two decades ago, a telephone was a mechanical contraption attached by wire to a physical system: now, a telephone is a handheld multifunction device that connects us to the world and serves an infinite array of complex purposes.
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Two decades ago, an office was a physical building that contained people and machines: now, an office is a software network with people scattered around the planet interacting with it."

E em que medida é que as ofertas da sua empresa se transformaram? Em que medida deixaram de vender substantivos e passaram a vender resultados na vida dos clientes?


Trecho retirado de "How Software Developers Sparked Management Transformation"