quinta-feira, setembro 26, 2019

Players shaping the very nature of the game itsel

Um artigo que me seduziu, "Searching, Shaping, and the Quest for Superior Performance" de Gavetti, Helfat e Marengo, publicado por Strategy Science Vol. 2, No. 3, September 2017, pp. 194–209.

"People often think of strategy as a game of chess. The game has a prescribed number of players and a board with preset features, a set of game pieces with prescribed rules for the types of moves that each piece can make and the order in which players can move, and a prescribed objective that a player must meet to win the game, namely, capturing the other player’s queen. As players take turns moving their pieces, they search for the best positioning to ultimately capture the queen. But suppose that players could change the number of spaces on the board, the game pieces, or the available moves for each piece, among other possibilities? Then the players playing the game would also be shaping the very nature of the game itself..
Not all strategy is a game of chess of course, but the analogy helps to motivate the distinction between searching and shaping in business strategy. Firms often search for ways to improve profits and gain competitive advantage within an established business context. If the context changes due to exogenous shifts in factors such as technological change and consumer tastes, firms then adapt by again searching for ways to improve their profits and attain competitive advantage. Some firms succeed in part or in whole, and others do not, closing shop or selling out. In this way, firms co-evolve with the industries and sectors in which they compete. But sometimes firms introduce innovations (in technology, products, resources, and the like) that not only benefit themselves but also fundamentally transform the business context for all firms.
...
Firms do not limit themselves to search in exogenously-determined business contexts. The strategy literature is replete with examples in which firms attempt to shape the contexts in which they do business to their advantage, such as by developing new technologies or altering relevant audience perceptions.
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The critical distinction between shaping and search is whether firms create or alter the payoff structure for all firms in a given business context: search takes place within an exogenously- determined payoff structure, whereas shaping endogenously generates or transforms a payoff structure."
Tanta gente com direitos adquiridos e sempre a gritar:
- Onde está o meu queijo? Quem mexeu no meu queijo? Tenho direito ao meu queijo! Quero o meu queijo!

Os ratinhos que aparecem no iníci desse livro "Quem mexeu no meu queijo" não se interrogam. O queijo desapareceu, azar!
- Bora procurar uma alternativa! Bora criar uma alternativa!

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