"Forget competing on price"

"Reconsider your customers if they are too price focused
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If you have customers who are constantly haggling with you over price, the problem may not be with your services. It may be with their ability to afford you. Remember that you aren’t responsible for ensuring that your prices match every budget out there. Find clients who are prepared to pay for your services at the rates you are worth.
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Forget competing on price. You’ll just look desperate for clients. Instead, focus on competing on the basis of the value and skills you bring to the game. That’s the best way to stand out."

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