Beware!

Não é se, mas quando!

Quando a próxima recessão chegar como vai estar preparada a sua empresa?

"For most small business, cash reserves are a critical tool for meeting liquidity needs. Cash reserves provide a readily available means to pay employees and suppliers in normal times and are an important buffer to draw upon during adverse times. This is particularly true for small businesses with limited access to credit and other sources of liquidity. In other words, cash reserves are a key measure of the vitality and security of a small business."(1)

"The question for these executives, then, isn’t whether to prepare, it’s how to prepare.
...
What did the resilient companies do differently?[Moi ici: Durante a última recessão]
.
They weren’t protected from the market because they had better products or services. In fact, most of the resilient companies lost nearly as much revenue as industry peers during the recession; the outliers were from a few sectors that didn’t experience the downturn as strongly.
.
But by the time the recession had reached its lowest point in 2009, the resilients had increased their EBITDA by 10%, on average, while industry peers had lost nearly 15%. The resilients seem to have accomplished this by reducing operating costs earlier in the recession cycle, and more deeply. By the first quarter of 2008, the resilients had already cut operating costs 1% compared with the year before, even as their sector year-on-year costs were growing by a similar amount. The resilients maintained and expanded their cost lead as the recession moved toward its trough, improving their earnings advantage in seven out of the eight quarters during 2008 and 2009.
.
Their willingness to move early made the resilient companies far more likely to successfully weather economic shock. As the effects of the downturn became more and more apparent, resilient companies focused on building more flexibility into their investment-planning and operations in addition to pursuing continued earnings expansion. By the time the economy was in full-on recession, the resilients had reduced their debt by more than $1 for every $1 of total capital on their balance sheet.
...
Even as the debate about “when” continues among economic forecasters, companies should begin to prepare themselves for the next recession. To assure some measure of resiliency, they should start now to assess the degree of exposure they have to slowdown, identify initiatives that can help to mitigate the exposure, and establish a “nerve center” to monitor progress on those initiatives."

Cuidado com as previsões que ouve ou lê. Quantas pessoas em 15 de Setembro de 2007 ousavam escrever este marcador "desde que ouvi o ministro pinho dizer que a crise financeira não afectará a economia...,"





(1) - Cash is King: Flows, Balances, and Buffer Days
(2) - What Companies Should Do to Prepare for a Recession