sábado, abril 20, 2019

"You see, but you do not observe"

Excelente texto, "To Change the Way You Think, Change the Way You See":

"Great creators, innovators, and entrepreneurs look at the world in ways that are different from how  many of us look at things. This is why they see opportunities that other people miss.
When we look at the world, we should not just examine, but examine with a deliberately different  perspective.
Sherlock Holmes famously said once to Watson: “You see, but you do not observe. The distinction is clear.”
Our brains are designed to stop us paying too much attention. This is well demonstrated by the optical illusion called Troxler fading (named after the nineteenth-century Swiss physician who discovered the effect). If presented with a steady image in the area of our peripheral vision, we actually stop seeing it after a while. This phenomenon — the general neuroscientific term is habituation — probably points to an efficient way in which the brain operates. Neurons stop firing once they have sufficient information about an unchanging stimulus. But this does not mean that habituating is always our friend.
We can think of the effort not just to think differently, but also to see differently, as a way of countering our built-in tendency to habituate, to sink in to the familiar way of seeing and experiencing.
by seeing differently, we can end up seeing what no one else has yet seen. This is how the future is built."

1 comentário:

Paulo Peres disse...

Que grande texto!