“Using data from 200 US companies, the authors identified a trade-off between the pursuit of higher market share and higher customer satisfaction, which itself is seen as an important driver of long-term profitability. The authors explain this through the heterogeneity of consumer preferences: the larger a company becomes, the harder it is for the company to meet consumer preferences. ”Em linha com a suckiness dos gigantes e com o ter inimigos.
Em Mongo a heterogeneidade é cada vez maior e as tribos mais agarradas às suas ideias.
Trecho retirado de “Price Management” de Hermann Simon.