"Figuring out what no one else is doing"

"“Find a gap,” Buchan writes. “A chink in the armor. What is nobody else doing? Why is nobody else doing it? Would it be beneficial to get good at it? If so, try it.”
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Figuring out what no one else is doing, and then doing it well, offers the greatest possibility of success, rapid acceleration, and hyper-growth. We are increasingly aware of the importance of assuming market risk when it comes to starting or growing a business, but assuming market risk is also a critical accelerant of the personal disruption that fuels individual career growth. My mantra is that businesses don’t disrupt, people do. Businesses can’t disrupt unless people do. However, many people don’t know what assuming market risk looks like when applied to their career."

Trechos retirados de "Reinvigorate Your Career by Taking the Right Kind of Risk"