Ter consciência do que não deve mudar

Há quem defenda que nestes tempos de turbulência ter uma estratégia é ser "cota". Pelo contrário, acredito que é em tempos de turbulência que se torna ainda mais crítico ter uma estratégia, ainda mais   critico ter consciência do que não deve mudar.

"While conditions might always be better, I focus on the need to have a changeless core so that I can flow with the changes and trends in the stream. People without the changeless core are often at the mercy of all these influences. They're buffeted and tossed by every wind of policy and practice. They're distracted by what's floating on the surface or by what's blowing in the wind of their industry, profession, or company. They become opportunistic and jump at situational opportunities that are very attractive at the time, even if that means leaving their "knitting" or abandoning their primary profit centers for a time.
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At both the individual and corporate level, you need both the stability of product line and some entrepreneurial spirit. In a small firm, you have to resist the temptation to do "anything for a buck." In a large firm, you have to have eyes for new opportunity. It takes that same balance on an individual and corporate level. The key is the alignment between the changing streams and the changeless, principled center. That becomes the strategic path that you have to develop. When you have a framework that comes out of both the awareness of the changing environment and the essential function or purpose that you're trying to serve, you will think and act long-term. As Peter Drucker says, "Plans are worthless, but planning is invaluable.""

Trechos retirados de "Currents in the Stream"