Motivação e integração de recursos

"resource integration as the processes and forms of collaboration through which resource integrators (i.e. actors) co-create phenomenologically determined value-in-context, using operant resources (e.g. knowledge and skills) and acting on operand resources. However, it is not knowledge and skills that generate value but rather their use. [Moi ici: Isto faz-me lembrar a caridadezinha] To use knowledge and skills, actors must be motivated, because activity is triggered by motivation. Because value-in-use requires activity, motivation is already embedded as a precondition of the value-in-use (value-in-context) concept.
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We posit that motivation is key for understanding actors’ willingness to integrate resources and fundamental to why actors integrate resources.
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resources do not turn into value when used, they are transformed into new resources that can be used.
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Goals are focused on outcomes and give motivation the direction to pursue value outcomes or resource outcomes; they also define the initial intensity of effort.
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A traditional view of resource integration is that actors drive resource integration through their knowledge and skills when operating on other resources they have access to or possess.
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Both enablers (e.g. competencies) and drivers (e.g. motivation) shape and direct resource integration. In line with our framework and discussions, we derive four proposi-tions showing the inbuilt mechanism of motivation and how it contributes to explaining resource integration and outcomes.
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Proposition 1: Resource integration is performed by actors, enabled by competencies, and driven by motivation and institutional arrangements.
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Proposition 2: Actor’s motivation shapes the direction, intensity, and persistence of resource integration.
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Proposition 3: Actors’ subjective and shared experiences of resource integration influence their motivation and competencies.
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Proposition 4: Value propositions offer actors’ motivational direction toward intended value outcomes.
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Defining resource integration
Based on an extensive literature review and our conceptualization, we define resource integration as actors’ use of competence in emerging interactions, driven by motivation and enabled by available resources. There are several aspects of the definition worth highlighting. The definition includes both the driver (motivation) and enablers (competencies and availability) of resource integration. Use implicates an activity, which is necessary for it to be resource integration. Also, interaction is the coming together of resources
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their resource integration processes when co-creating value for themselves and others. Resource integration results in subjective experiences, and therefore, it cannot be understood solely from a holistic perspective of value co-creation. Customers cannot be regarded as having homogeneous needs; because there are various types of motivation drivers, customers must be treated individually. Managers can learn from favorable and unfavorable customer experiences and through these, gain insight into different motivational drivers and their levels of importance.
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Understanding an actor’s motivation to integrate resources enables the firm to, for instance, fit their value propositions to the actor’s context, facilitate value realization, and design service experiences that incentivize favorable resource integration.
Value propositions offer actors directional motivation for their resource integration efforts."

Trechos retirados de "Motivation: The missing driver for theorizing about resource integration"