"“The idea that everybody needs to be terrified of Amazon is completely wrong,” says Brian Spaly, who cofounded two e-commerce-centric startups, Bonobos (menswear) and Trunk Club (a wardrobe-in-a-box service), which sold to Walmart and Nordstrom, respectively, for nine-figure sums. “Everybody needs to figure out what makes them special and use those weapons to compete.”
...
SUCCESSFUL RETAILERS WILL FEATURE PRODUCTS THAT CUSTOMERS CAN’T GET ELSEWHERE...
When consumers can get seemingly anything and everything online, what can Target offer that Amazon can’t?
...
In other words, Target had strayed from what made it “Tar-zhay.” Two decades ago, the company had distinguished itself from other big-box retailers by teaming up with celebrated architect and designer Michael Graves to craft a collection of mass-market housewares, partnering with high-end fashion designers like Isaac Mizrahi for custom fashion lines, and nurturing emerging brands such as Method through forward-thinking curation. “There would be no retail if it weren’t for merchandising, so why isn’t anyone talking about it anymore?” wonders Rachel Shechtman, founder of Story, the novel Manhattan concept store, which reinvents itself regularly (and collaborated with Target in 2014). “Merch assortments designed by spreadsheets and algorithms” is what’s killing department stores, she says.
...
SUCCESSFUL RETAILERS WILL DELIVER A SATISFYING EXPERIENCE...
good experiential design is about solving customer problems.
...
SUCCESSFUL RETAILERS WILL CHALLENGE THE FUNDAMENTAL ASSUMPTIONS OF COMMERCE...
SUCCESSFUL RETAILERS WILL RESURRECT THE ART OF SELLING"
Trechos retirados de "The Future Of Retail In The Age Of Amazon"
Sem comentários:
Enviar um comentário