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"if you feel like you are asking your customer for a favor when you’re trying to sell something, you’re probably doing it wrong.
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The reason that so many people hesitate to go into sales is because they feel that selling is asking for a favor. And the idea that for a living you would bother people, whether there’s people you know or people you don’t, and constantly handle them to get them to do something for you, is an unsavory way to spend your day. The alternative is to realize that no one in a free market buys something unless it’s worth more to them than it costs. In essence, everything is on sale, everything is a bargain that you pay $3 for a bottle of water because it’s worth $5. You donated a million dollars to charity because it’s worth $2 million to you to do so. And if you look at it that way, then the salesperson’s job is to create communication so that value is created. Not just value created for the salesperson, but value that’s created for the customer. And if no value is created, then all you’re doing is bothering people and you’re not really a salesperson.
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if you’re busy selling a product that people don’t wanna buy and creating discomfort as you do so, I think you should sell something else. And this choice of selling the thing you believe in as opposed to rolling your eyes and dealing with it everyday for the rest your life, I think the choice is pretty clear. And if you’re a good salesperson, then they’ll be lining out the door for you, to hire you, to get you to be the person who represents this product.
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Being the salesperson of last resort, selling the product no one else wants to sell, getting the jobs where you only get paid on commission and you’re barely scraping by because you’re selling lousy stuff to people who don’t want it, well, that’s your choice and you should make a different choice. Because selling is a profession and like all the professions, we should do it in a way that we’re proud of.
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not view selling as manipulation, not do selling as something we do to people, but do it as something we do with people.
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So, if you are in a corner where you’re going to have to exert social or other pressure to create the tension to get someone to buy something from you that you actually don’t think they should buy, that you’re doing it for the commission, then you’re not a professional. And I think you should walk away from that and you should walk away for that product or at the very least, walk away from the customer. That the power of being able to say to a customer, “You’re right. It’s not for you. Here’s a phone number of someone who sells something other than what I sell. Good luck with them because it will be better for you.” That’s what a professional salesperson does."

Trechos retirados de "The World’s Greatest Marketing Mind with Seth Godin"