"one path physical retailers can take, of course, is to compete by going online themselves and even using their physical stores as a pickup spotTrecho retirado de "Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff"
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But that alone will not save many retailers’ physical stores. They have to provide a compelling reason for consumers to visit them that online retailers can’t match. The best way is to compete on the basis of time well spent — to offer an experience so engaging that customers cannot help but spend time with you! And the more time they spend with you, the more money they will spend."
"There are specific reasons why customers go to a store—seven of them, to be precise (see exhibit). While Amazon consistently grabs headlines with its bold moves, a range of smaller start-ups are redefining the retail experience by innovating delivery, sharing, and curation. That means successful retail in the digital age isn’t just about “how to respond to Amazon” but more about how to stay on top and ahead of the wave of innovations hitting retailers."
"As industry giants move their operations online, shuttering stores and shedding thousands of employees, Bonobos and other brands that offer experience shopping are taking the opposite approach.
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For physical retailers, it’s not enough to have things anymore, experts say. Now you need an experience—a convenience, activity, or ambiance—to rope people in."
Trecho retirado de "Cool, Charismatic, and Better Paid"
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