Uma coisa é uma coisa, outra coisa é outra coisa (parte V)

Parte I, parte II, parte III e parte IV.

"That mismatch has engendered a kind of schizophrenia in the way computer companies view their supply chains. They cling to measures of physical efficiency such as plant capacity utilization and inventory turns because those measures are familiar from their mainframe days. Yet the marketplace keeps pulling them toward measures of responsiveness such as product availability.
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There is a kind of schizophrenia in the way computer companies view their supply chains.
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How does a company in the upper right-hand cell overcome its schizophrenia? Either by moving to the left on the matrix and making its products functional or by moving down the matrix and making its supply chain responsive. The correct direction depends on whether the product is sufficiently innovative to generate enough additional profit to cover the cost of making the supply chain responsive.
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A sure sign that a company needs to move to the left is if it has a product line characterized by frequent introductions of new offerings, great variety, and low profit margins. Toothpaste is a good example. A few years ago, I was to give a presentation to a food industry group. I decided that a good way to demonstrate the dysfunctional level of variety that exists in many grocery categories would be to buy one of each type of toothpaste made by a particular manufacturer and present the collection to my audience. When I went to my local supermarket to buy my samples, I found that 28 varieties were available. A few months later, when I mentioned this discovery to a senior vice president of a competing manufacturer, he acknowledged that his company also had 28 types of toothpaste—one to match each of the rival’s offerings.
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Does the world need 28 kinds of toothpaste from each manufacturer? Procter & Gamble, which has been simplifying many of its product lines and pricing, is coming to the conclusion that the answer is no. Toothpaste is a product category in which a move to the left—from innovative to functional—makes sense.[Moi ici: Um artigo escrito em 1997. Recordar a evolução para Mongo, cada vez mais gente fora da caixa. E para certas tribos isto é fundamental e não pactuam com a funcionalidade pura e simples]
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In other cases when a company has an unresponsive supply chain for innovative products, the right solution is to make some of the products functional and to create a responsive supply chain for the remaining innovative products."