"To compete and be successful, smaller retailers need to focus on the in-store experience, says Reynolds. That could include anything from personal shopping, to free gift wrap, to classes, demonstrations, or other experiences customers would appreciate.Trecho retirado de "What Small Retailers Can Learn From Amazon Prime Day"
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Since Amazon competes solely on commoditized products, another potential differentiator smaller retailers can mine is stocking more unusual or hard-to-find products, says Reynolds, such as handmade or one-of-a-kind goods."
quinta-feira, julho 13, 2017
Fugir da amazonização
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