quarta-feira, abril 26, 2017

"Sequencing markets correctly is underrated"

“Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative.” – Peter Thiel, Zero to One
Trecho retirado de "Modeling Your Total Addressable Market"

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