E em "If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth" encontro um tema clássico neste blogue, pelo menos desde Maio de 2010:
"the variance in business performance within a given industry is considerably higher than the variance in the average performance across industries. In other words, there are individual star performers in every industry, regardless of the performance level of an industry as a whole."
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