sábado, fevereiro 11, 2017

"a means to help you do something else"


"But it seems to me that we spend too much time talking about strategy as an end in itself. When actually, a strategy is a means to help you do something else.
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If we treat strategy as an end, we get 80-page documents that riff about brand values. All thinking. Zero action."

Trecho retirado de "Strategy is a means, not an end"

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