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"Drucker tells the story of three stonecutters who were asked what they were doing. “I am making a living” was the response of the first cutter. The second continued hammering as he answered, “I am doing the best job of stonecutting in the entire country.” Finally, the third answered confidently, “I am building a cathedral.”2 The third person is clearly connected to an overall aspirational vision, while the first is focused almost exclusively on providing a fair day’swork for a fair day’s pay. Drucker’s primary concern was with the second stonecutter, the individual focused on functional expertise, in this case being the best stonecutter in the county. Of course, exceptional workmanship is something to be esteemed and will always be important in carrying out any task, but it must be related to the overall goals of the business.
Drucker feared that in many instances, modern managers were not measuring performance by its contribution to the company, but by their own criteria of professional success."

Trechos retirados de "Objectives and Key Driving Focus, Alignment, and Engagement with OKRs" de Paul Niven e Ben Lamorté