Proposta de valor na economia digital

"A Value Proposition.
2/ Having a clear value proposition is difficult in a more digital economy, for various reasons.
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First, the boundaries between industries are blurred, which makes the playing field more difficult to define.
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Second, multi-sided business models, which are easier to operate in the digital world, make it even more difficult to articulate a value proposition.
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Third, for quite some time there has been the illusion that the digital economy would enable endless diversification, with ever more sides added to ever more sophisticated business models. After all, if it’s just a question of moving some digits around, why not diversify without limits? The result, alas, is often the dilution of the initial value proposition into a vast ocean of various businesses that don’t have much in common.
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Despite those adverse trends, though, it remains strategically important to have a single, identifiable, powerful value proposition. It is no coincidence that the best tech companies, however diversified, all have that kind of value proposition.
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In the end, a company that lacks a value proposition only retains its customers due to a lock-in or a high barrier to entry. And that can’t last long in the digital economy that rewards high quality at a high scale."

Desta vez de acordo com esta conclusão do autor de "A Stout Porter: Business Strategy In the 21st Century". Continua a ser fundamental adoptar uma proposta de valor na relação de uma empresa com cada um dos participantes no seu ecossistema da procura.