terça-feira, setembro 20, 2016

"Your business is not your location"

"the number one lesson I now preach to other retailers:
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Your business is not your location. Make pitches outside to drive traffic inside.
...
So your next step, dear retailer, is to brainstorm a list of outside groups and bring 'em in.
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Remember: your business is not your location. Your business uses your location."
Tantas PME fabris que ainda estão nesta fase da "location" e não passam disso. Apetece atirar-lhes isto "The Giant Zero".


Trechos retirados de "Are You a Crack Retailer? (It's Bad, But Not What You Think)"

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