Um conselho aplicável a muitas empresas

Um conselho aplicável a muitas empresas e não só às grandes:

"on the basis of our recent analysis of 12 major U.S. packaged food and non-alcoholic beverage companies, we believe management can drive comparable shareholder returns by deploying an alternative formula that has three key components. The first is cost reduction. Companies must reduce costs sufficiently to offset the margin erosion inherent in their businesses, create enough savings to allow for reinvestment in the business, and raise operating margins by 400 basis points. Second, companies must rationalize their portfolios so that they retain only businesses in which core capabilities create unique advantage. [Moi ici: Recordar a série sobre o tecto de vidro] Third, and most significant, they must create new avenues for step-change profitable growth that build upon current capabilities."

Trecho retirado de "The Shareholder Value Triple Play"