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Um excelente texto "How SpoonRocket Blew $13.5 Million and Ended in Bankruptcy":
"But as SpoonRocket's case demonstrates, simply having millions of dollars in funding and revenue does not a successful startup make.
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They were too reliant on VCs
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Many startups are lulled into a false sense of security by VC funding, particularly when they're hyper-focused on customer acquisition--and it seems likely this was the case with SpoonRocket.
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Their market was oversaturated
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In SpoonRocket's farewell blog post, the founders state that one of their biggest challenges was "intense competition from competitors
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Their differentiating factor... wasn't
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They failed to scale up
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They didn't invest in their drivers
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As with many on-demand startups, SpoonRocket's human point of contact with consumers was also, arguably, the least valued part of the business. The company's drivers were independent contractors who were expected to work irregular hours for low pay --hardly a strategy for building a committed workforce."
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