É preciso não conhecer a biografia de Jobs, ou os textos de Hilary Austen, ou o futuro de Mongo para esquecer o papel da arte.de q interessa a tecnologia, a engenharia, a economia e a ciência, sem a arte?— Carlos P da Cruz (@ccz1) April 2, 2016
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Sem arte como é que a Bang & Olufsen teria o sucesso que teve?
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Sem arte como haveria concorrência imperfeita?
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Esquecer a arte é continuar a pensar que o valor resulta de um cálculo e não de um sentimento. Por tudo isto, recomendo a leitura deste texto "Hedi Slimane: The Steve Jobs of Fashion":
"Like many industries, Big Fashion companies keep acquiring tiny, money-losing, buzz-worthy brands… that never quite go mainstream. They die silently and perhaps mercifully. But the real question is: why is this a pattern, when it’s both predictable and pointless? Because the fashion industry is making stuff for critics. Like many industries, from tech to media to sports, it’s trying to please them, win them over, even pander to them. But the critics aren’t the people who are buying the stuff. Result: shapeless, gigantic, genderless clothes that critics love… but that are driving the business of fashion to stagnation. They’re out of touch with what people actually want, love, hunger for.
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He also, importantly, made clothes people actually wanted to wear, and that looked better up-close in stores than they did on the runway. The fashion world was shocked.
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But collection by collection, he built a devoted cult of fans precisely because he was ahead of even the critics. The self-referential game of pleasing critics might feel good — but it doesn’t necessarily build a business.
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To do that, you have to make products people truly desire. It’s a dirty word in boardrooms, desire. We’re more comfortable with calculative, rational expressions of wants. We can put them in spreadsheets and crunch and process those. There’s just one tiny problem. So can consumers. You don’t pay royally for stuff that you’re running a calculation in the back of your mind about. You pay royally for stuff that enchants, hypnotizes, and entrances you. Stuff you love. Stuff that we love — whether that “stuff” is people or clothes or phones, to be crude — suspends the rational bits of us. It intoxicates us and leaves us giddy. We say to ourselves, “Of course it’s too expensive… but I don’t care. I have to have it.” [Moi ici: Excelente!!! Isto é Mongo! Isto é a concorrência imperfeita! Isto é arte!]
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At the core of this financial success is real artistry.
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Clusters like Brooklyn and Detroit are putting artistry and craft back into products from chocolate to coffee to furniture today. But the harsh truth is that Big Corporations see artisanship as marketing. They try to brand it, tricking people into thinking there’s artistry in things – Tesco’s “fictional farms” marketing ploy is a recent example — not really practicing itor investing in it. They should take a lesson from Slimane and actually do it.[Moi ici: A importância da autenticidade]
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That’s how you get out of the trap of simply riding trends and cashing in on them: ignoring critics, breaking rules, making things people truly desire, and making them with real artistry. It takes a rare combination of personal genius and organizational risk – which is perhaps why we don’t see that many Slimanes out there. Still, we can always hope for more."
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